Printed marketing material versus digital marketing.

One debate that has been a hot topic for conversation over a coffee, is the effectiveness of printed and digital marketing material.
Of course, both methods have their advantages and disadvantages, but which one is more effective?
Having worked on printed material for many years, I am in love with this method. I love the feel, the texture and the smell of printed material, it has more importance to me then an email or newsletter simply because it has a presence, and it's a lot harder to…
Printed marketing material versus digital marketing.

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