Which Strategy Produces More Qualified Leads, Search Or Social Media?

Quote:

When a company is committed to attract as many prospects as possible, its efforts need to be funnelled through a priority strategy. It?s the only way to maximize the results, because giving equal efforts to multiple approaches lessens its impact.
Hence, a company also needs to determine which strategy to focus on.
In today?s marketing landscape, it?s very easy to be convinced that social media is the ?Messiah? that sustains the presence of brands in the minds of the people. The evidence is everywhere ? the mere exposure and potential for interaction are overwhelming, and everybody is jumping into the runaway carriage. However, does it hit the bottom line?
Where search beats social
There?s a huge difference between presenting something to someone and someone looking for something. When people use search engines, they are looking for something that they?re already interested in.

Which Strategy Produces More Qualified Leads, Search Or Social Media?
(highlighting by yours truly)
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