Permission Marketing vs Interruption Marketing

Interesting analysis by John Scott on the value of engaging customers.
As webmasters, what thought goes into your marketing efforts?
I now run an advertising company that uses targeted email software, but this software is only used on leads that have elected to receive the messages. An average of 80% open rate across campaigns is something i am proud of.
Switch that to banner adverts, are we moving to a more balanced approach with retargeting? As of current, i no longer use banner ads as the engagement is dwarfed by other campaigns.
Is Google ads the middle ground?

Quote:

The basic idea of permission marketing is very simple: Each of us is born with only a certain amount of time on this earth, and figuring out how to use it wisely is one of life?s primary activities. Paying attention to something ? anything ? is, in fact, a conscious act, requiring conscious effort. So, one way […]

See original post by Chris