Email marketing v CPC

We are exploring internet marketing options and have been going round in circles as it's not our main area of expertise. We have an agency working on SEO but need to explore additional marketing initiatives. We have an online travel magazine and I feel that the marketing efforts are not really joined up – maybe a marketing strategist is the answer?
Anyway on email marketing v CPC (here im looking at such things as Adwords and alternatives, eg Advertise.com and Facebook advertising) I keep…
Email marketing v CPC

See original post by David Travelmag