link building techniques for new ecommerce site in 2013

I have been hired to help market a new ecommerce website. The domain is aged but there has not been much of any link building done in the past for the domain so for all intents and purposes it's a new domain.
The site is currently in a pre launch phase right now but I wanted to get some help from the community on what link building techniques are still white hat in 2013. Specifically for marketing an ecommerce site.
I've installed a blog to get article content on the site but I read the…
link building techniques for new ecommerce site in 2013

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