Can I offer more with yumalicious or is too late?

Greetings,
I have been working on yumalicious.com and it is coming along with good reviews and I like to make it more …above urbanspoon or yelp! The site has a lot to offer for a business posting a listing:

Private dashboard to make changes to the listing
The ability to create coupons (e.g., $5 off next meal) from the dashboard and upload a logo to the coupon
Add recipes
Add video and photos of the listing
Moderate comments

Should I start close and then expand?…
Can I offer more with yumalicious or is too late?

See original post by bartainer