Email Marketing 101: How to Segment Your List

If you are doing email marketing, take a look at the following blog post.

Quote:

If you?ve studied digital marketing techniques at all, you?ve probably heard how important it is to compile a list of your customers? email addresses at least a few times throughout your career.
And indeed, having an email list can represent a huge opportunity for your company?s marketing initiatives. Once you?ve persuaded subscribers to share their email addresses with you, you can reach out to these people as many times as you?d like ? regardless of whether they ever set foot on your site again. When used smartly, these types of email lists can be used to drive everything from brand engagement to…

Continued at: http://www.searchenginejournal.com/e…ur-list/62606/
Feedback on this?

See original post by snakeair