Twitter Ads: Are You Wasting Money on Mobile?

I’ve never even tried twitter ads before. lol
Take a look at this blog post before you respond.

Quote:

Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize the channel.
One of the targeting options for Twitter advertising campaigns is device targeting. Most direct marketing campaigns include a call to action with the goal of a form completion on the landing page.
A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60 percent lower conversion rate and a 160 percent increase in cost per acquisition.
Additional key findings from the experiment include:

Continued at: http://searchenginewatch.com/article…oney-on-Mobile
Feedback is more then welcomed.

See original post by snakeair