Google AdWords Geo-Targeting Settings: How to Stop Losing Money

Spending a arm and a leg these days with Adwords? Perhaps some tips could save you some money or get more converts for the money that you spend.

Quote:

For many advertisers, the ability to geo-target PPC ads is of utmost importance. Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers from a specific location(s).
The problem: Google has given us options in the way of targeting settings in AdWords. And the default setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting parameters. For many advertisers, this fact is missed and means that money is wasted in irrelevant traffic.

Continued at: http://searchenginewatch.com/article…p-Losing-Money
Any feedback on this?

See original post by snakeair