Ecommerce Content Doesn’t Have to Suck

This blog post is from the YOUmoz blog. Grab a cup of coffee first.

Quote:

Just because you have an ecommerce site, that doesn’t mean you have an excuse ignore the need for great content. In fact, ecommerce sites in many ways present unique opportunities for content that can really move the needle from both an SEO and sales perspective.
Write Product Descriptions That Don’t Suck
Most ecommerce sites don’t bother to write descriptions for their products. They take the "back of the box" description, couple it with specs and call it good. The problem of course is that it’s not good. Product descriptions are probably the easiest way for companies to…

Continued at: http://www.seomoz.org/ugc/ecommerce-…t-have-to-suck

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