10 Reasons Marketing Strategy Must Focus on the Connected Customer – Part 2

In Part 1 of our discussion of marketing to the Connected Customer, we showed how customers are increasingly relying on the Internet and mobile communication to aid purchase decisions. This evolution of customer behavior is requiring nearly all marketers to adjust their marketing strategy to appeal to their changing customers.
In Part 1, we discussed 5 reasons why adjustments are needed.  In Part 2, we continue this discussion by offering 5 additional reasons.
Read more…

See original post by webmaster4@knowthis.com (Paul Christ)