A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

For some people, they will get a lot out of this guide and for some, you will just not read it and make any adjustments.

Quote:

Quality score is one of the most misunderstood concepts in paid search. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score.
In truth, quality score is derived from a fairly simple set of metrics. The following is a deep dive into:
1. Understanding the importance and factors that create quality score.
2. Diagnosing quality score issues.
3. Combating poor quality scores.

Continued at: http://searchenginewatch.com/article…or-Improvement

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