Advertising Relearned for Mobile (New York Times)
Mobile advertising has long been considered a weakling when compared to website advertising.  One study by eMarketer estimates mobile advertising revenue for 2012 will be about $2.6 billion, which is hardly a blip on the overall advertising radar screen that totals hundreds of billions of dollars.  Considering that there are now hundreds of millions of cellphones, with a large percentage of these being smartphones, it seems a little surprising that advertisers are not more aggressive in embracing mobile as
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See original post by webmaster4@knowthis.com (Paul Christ)

Advertising Relearned for Mobile (New York Times)
Mobile advertising has long been considered a weakling when compared to website advertising.  One study by eMarketer estimates mobile advertising revenue for 2012 will be about $2.6 billion, which is hardly a blip on the overall advertising radar screen that totals hundreds of billions of dollars.  Considering that there are now hundreds of millions of cellphones, with a large percentage of these being smartphones, it seems a little surprising that advertisers are not more aggressive in embracing mobile as
Read more…

See original post by webmaster4@knowthis.com (Paul Christ)