How Marketers are Innovating Beyond the Actual Product

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In our What is Marketing? tutorial we observe how critical it is for marketers to build satisfying relationships with customers. In particular, we state: “A key objective of marketing is to provide products and services that customers really want AND to make customers feel their contact with the marketer is helping build a good relationship between the two.”
While, most leading companies have generally embraced this concept, they are now finding their customers are stretching their needs and expectations to levels that are making satisfaction
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See original post by webmaster4@knowthis.com (Paul Christ)