Implementing a Successful Coupon Strategy

This was a conference session titled Implementing a Successful Coupon Strategy from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.
Speaker:

Travis Cox, eCommerce Manager, ICON Health & Fitness

Session description: Learn how to effectively implement a successful coupon strategy into your business and increase sales, profits and conversion by using sole affiliate ownership, branded coupon keywords and more.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Coupons
Slides: http://www.slideshare.net/affsum/8c-implementing-a-successful-coupon-strategy
More details on Affiliate Summit at http://www.affiliatesummit.com/
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
Video: Implementing a Successful Coupon Strategy
If you liked this video, be sure to register for the next Affiliate Summit. The session videos aren’t made public until a year or more after each conference.

See original post by Shawn Collins