Challenge – How would you sell Nothing

This is a bit of a tricky one. A friend and I created a company that sells Nothing. At 1 Euro a piece.
I’m not kidding.
The idea is that if we sell a million units of Nothing, we will turn the website into an open market where people can buy and sell Nothing freely at any price the market dictates. With enough interest, Nothing could become a profitable investment.
It’s meant to be a bit of a joke and a bit of a parody of the way the world operates today, and if it works, it’s meant to be a huge joke and a big parody of the way the world operates today.
Now, obviously, this kind of thing can only work if it is really really well promoted, and I was wondering if anyone has ideas on how to promote it.
If you would like to see […]

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