Real-Time Bidding To Come To Facebook Ads

Some news for Facebook advertisers.

Quote:

In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea is to increase the value of this inventory by allowing advertisers to use their own data for targeting.
Though there?s been much speculation about Facebook starting an ad network like the Google Content Network, this is not that ? it will only involve Facebook inventory.
Ads will be sold on a CPM basis via third-party demand-side platforms (DSPs) and will be targeted via browser cookies ? which will enable retargeting and other behavioral options. Bloomberg reports that the partners for….

Continued at: http://marketingland.com/real-time-b…book-ads-14184
Any thoughts?

See original post by snakeair