Leading Advertisers Discuss Their Effective Affiliate Programs

This was a conference session titled Leading Advertisers Discuss Their Effective Affiliate Programs from Affiliate Summit East 2010, which took place August 15-17, 2010 in New York City.
Speakers:

Steve Schaffer, Founder & CEO, Offers.com (Moderator)
Darci Grum, Affiliate Marketing Manager, Sears Holding Company
Nicole A Smith, Senior Marketing Manager, American Express
Chris Symons, Principal, Partnerships and Alliances, Travelocity.com

Session description: Learn from some of the biggest online stores and brands on what makes their affiliate program successful. Tips, tricks, debate, and discussion on the future of affiliate and performance marketing.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Affiliate Program Management
More details on Affiliate Summit at http://www.affiliatesummit.com/
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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