The Process of Monitoring Social Media Marketing

Hi,
One of the most valuable aspects of social media from a marketer?s perspective is in building and maintaining a feedback loop. It is through this feedback loop and the monitoring of it allows you to learn where and how to influence the social conversations that are important to you.
Monitoring
Whether you are into local business or an international brand, chances are good that people are already talking about you on the web. But before you get involved in the conversations, you have to start listening. You can?t respond if you don?t know what is being said, where it is being said and who is saying it. Monitoring the social media activities is an ongoing process and you should use multiple tools to be sure nothing slips through the cracks.
Don?t forget to monitor your industry, niche and competitors keywords. This way, you can learn what problems your potential audience has […]

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