Is ~$0.12 CPM really what the market has come to?

Now to start off, I know that the beginning of the year is always a bad time of year for advertising because after the Christmas rush everyone is just kind of staying back and doing whatever until February..
But honestly, as a long time webmaster of sites mostly composed of top tier traffic.. why is that 3 companies that I use that are always on everyones recommendation list only pay an average of 0.12 eCPM? What this means is that on an average day they only pay $5-30 for 1,000-8,000 clicks which if targeted properly should bring in a ton of money.
But perhaps I am missing something and I am hoping someone who works for an ad company can fill me in. If I offer only 2,000 visitors daily — why is CPM around 0.20 but if I get more of those SAME visitors then it drops right down.. am I […]

See original post by joecool6101