A new agency council for a new kind of shopper: introducing The Google Shopper Marketing Agency Council

«Guest post by Stephanie Redish Hofmann, Head of Agency IPG, Google As festive shoppers deck the halls earlier each year, putting their bargain detective hats on in search of products that provide the best value for each dollar spent, marketers have had to change the way they think ab…»   » source  |  + cache
 

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