Yahoo! Study: Tips for Mobile and Online Video Advertisers

New Yahoo! Insights e-magazine answers marketers’ top questions
The Yahoo! Insights 2011 Wrap-up and 2012 Outlook e-magazine features our most popular research studies from 2011. Here’s a sampling of some of the insights you’ll get from studies like the Yahoo! Mobile Internet Whitepaper and the Phase 2 of Online Video study:

Research: Half of consumers claim they purchase an item after researching it on their mobile phone, and 90% of mobile owners access the web from the retail store floor.

 
Tip: When asked, mobile users expressed a preference for informational mobile ads that included specific data, such as price, product features and benefits.

 
Research: Forty-five percent of consumers relied on mobile Internet for researching unplanned and time-sensitive purchases, and 41% turned to the mobile Internet for impulse buys.

 
Tip: Mobile redefines the conventional concept of dayparts, expanding effective advertising hours beyond prime time to “my time”, the early and wee hours of the day when […]

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