Taking Mobile Marketing to the MAX

The Mobile Marketing Association honors Pepsi MAX campaign on IntoNow from Yahoo!
It’s cross-screen marketing to the max. Pepsi MAX, that is.
The Mobile Marketing Association (MMA), the nation’s top trade association for the mobile industry, recently nominated Pepsi MAX’s “Clubhouse in the Corn” campaign on IntoNow from Yahoo! for its “best in show” in the direct response category. “Clubhouse in the Corn” made second runner up for the Global Award and won the Regional Award for North America at the awards show in Los Angeles on November 17. The nomination and win shows that the MMA really knows what to look for in a cross-screen campaign.
The Pepsi MAX campaign on IntoNow from Yahoo! let Major League Baseball fans move seamlessly from the flat screen to the small screen to the real world, and share the fun with their friends. The campaign began back in April with an industry first: The first […]

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