Publisher News: 3 Steps to Better Audience Targeting

Plus: 4 ideas for marketing luxury brands online; 5 ways to create irresistible landing pages; 6 predictions for video advertising in 2012; and more
3 steps to better audience targeting: When is audience targeting worth it? When you do it right, of course. Here are three steps to help you make the right choices about which audience targeting approach will help you get a better return on your hard-earned ad dollars. Ready, aim, engage!

Lovey and Thurston, one-percenters

4 keys to marketing luxury brands online: “The rich are different than you and me,” F. Scott Fitzgerald supposedly said back in the Roaring ’20s. (“Yes, they have more money,” replied Ernest Hemingway.) Mashable’s Duke Greenhill says that’s still true in the Web age, and offers four ways to effectively market luxury brands like Burberry, Tiffany and Ritz-Carlton to affluent consumers. Turns out the one-percenters feel the economic squeeze, too; they’re not exactly suffering, but […]

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