Ad of the Week: Barnes & Noble’s Nook on Shine

Yahoo! “shines” the spotlight on the Nook, the new e-reader by Barnes & Noble, by turning Shine itself into a Nook
Last week Barnes & Nobile released the Nook, its brand new e-reader, just in time for Black Friday and Cyber Monday. To acquaint bookworms everywhere with this lifestyle upgrade, the book chain ran a custom overlay ad that made a Nook out of Shine, Yahoo!’s lifestyle site.
When the user arrives on Shine, the page morphs into a Nook, displaying a fully functional Shine within the e-reader. The user is free to continue browsing the headlines and clicking through, all the while enjoying the Nook interface.

The “Close X” button is displayed prominently at the top right, which brings the user back to the normal browser view. The thin Nook banner remains along the top to compliment the 300 x 250 Nook window on the right. The wallpaper then fills in with […]

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