Combine Targeted Mobile Display with Social to Get Results

The New York Stock Exchange teams with Yahoo! to target finance pros and get followers, “likes” and customers
You might not think that a 219-year-old stock exchange founded under a buttonwood tree is a leading venue for technology companies. But the New York Stock Exchange is, attracting digital performers like LinkedIn, IMAX, Demand Media and Pandora. The NYSE is a new home for technology leaders, and it made sure people knew with a tech-savvy Yahoo! mobile campaign.

“A lot of factors went into why we chose Yahoo! Mobile… We chose Yahoo! based on 2010 campaign metrics since it was one of the top performers.” – Chandra Keyser, NYSE Director of Global Marketing and Branding

The Challenge
The proof is in the metrics. It’s one thing to say you’re a high-tech listings leader, but how do you show it? How do you get both established and emerging technology companies to engage with your brand and […]

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