Advertising Stats of the Week: Cyber Monday May Reach $1.2 Billion
Plus: Shoppers shunning Black Friday; always go through legal; Godfather’s Pizza now partisan, and more
$1.2 billion: The cash (or plastic) consumers will shell out for holiday gifts and other purchases on Cyber Monday (November 28) this year, according to a daring prediction by comScore’s Andrew Lipsman. Lipsman notes that Cyber Monday 2010 hauled in $1.028 billion and in 2009, $887 million.
80%: If Cyber Monday is looking up, Black Friday appears to be on the down-slide, as 80% of U.S. consumers are planning to shun shopping the day after Thanksgiving, says Nielsen.
$50,000: The penalty you can incur from the U.S. Department of Transportation if you misrepresent the total cost of your air travel offerings on Twitter. In happened recently to Spirit Air. Tip: Always go through legal.
50/50: How popular the Godfather’s Pizza chain was among Republicans and Democrats, before former Godfather’s CEO, Herman Cain, a Republican, decided to run for president. […]
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