“Twilight Saga” Teams with Yahoo!

Yahoo! gets vampire series fans’ blood up
Could there be a corner of the universe that’s not already permeated by the “Twilight” franchise, which has sold hundreds of millions of books, DVDs and CDs and raked in $1.8 billion in worldwide box office?
Yahoo! and Hollywood studio Summit Entertainment aim to push the property even further into the popular culture through a multi-layered partnership that has splashed the latest installment of the vampire drama, “Twilight Saga: Breaking Dawn – Part 1,” across Yahoo!’s high-traffic entertainment sites. The sites feature exclusive movie-related content, a countdown-to-film-release clock, a Volvo sweepstakes and other promotions.
Night of the living vampires
The co-marketing deal, months in the planning, also spawned an on-site fan destination around the movie’s red carpet premiere in downtown Los Angeles, adding a real-world element to the digital campaign. Nearly 1,100 über-Twilight fans, dubbed Twi-hards, camped out for days and spent time at Yahoo’s Twi-Fi Lounge, […]

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