6 Tips for Advertising that Sells

“Real Mad Men” author Andrew Cracknell warns against letting the Web kill your advertising story
Communication’s not enough. Advertising is about creative persuasion.
That was the essential message, copiously illustrated by colorful examples from advertising’s salad days, from Andrew Cracknell, legendary creative director and author of The Real Mad Men: The Remarkable True Story of Madison Avenue’s Golden Age, at the Yahoo! PROVOKE Summit held during Internet Week Europe November 7-11.
Appropriate to the “Mad Men” theme, attendees were served straight-up chilled gin martinis garnished with olives. If there’s one way to persuade this correspondent that a conference session is going to be good, this was a grand way to start.
“You’re probably used to people opening presentations by saying, ‘I will take you on a journey 30 years into the future’,” said Cracknell. “But me, I’m going to take you on a journey 50 years into the past. Which, you could argue, is […]

See original post by mattism