RTB, Mobile and Audience Management Lead the Way at Right Media Forum

2011 key releases and 2012 directions covered at major partner meeting in NYC

Damian Garbaccio, eXelate

The Right Media Forum kicked off with some impressive growth statistics for Right Media Exchange (RMX)—global ad impressions grew 15% over the last 12 months, and global eCPMs grew more than 20% during the same period.
Growth was a recurring theme at the forum, which drew about 150 partners from around the world to New York City on November 7. “We want to be your strategic partner,” said Eran Metzer, co-Head of Right Media, addressing the crowd at the Le Parker Meridien Hotel. “We want to grow with you.”
Right Media executives and customers discussed three major solution areas aimed at spurring that growth: real-time bidding, audience management and mobile advertising. They covered Right Media’s progress in those markets during 2011, and the new plans for 2012.
For the full story, please visit the Right Media Blog.

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