Ad of the Week: Mustang Takeover on Yahoo! Homepage

Ford invites you to mess with the perfection of its new Mustang, courtesy of a first-of-its-kind custom Homepage takeover
Care to watch a muscle car in an equally muscular display ad leave skid marks all over the Yahoo! Homepage in a way never done before? Look no further than the custom takeover that Ford ran on Halloween for its spookily slick line of new Mustangs.
As part of its “Dream it. Build it. Battle it.” campaign, this Homepage ad invites users to customize their very own ‘Stangs via a truly unique floating cinematic experience never before seen on the Yahoo! Homepage, or any other page. Upon landing on the page, it flips open to reveal a stretch of sun-baked asphalt as the Mustang burns rubber while other Mustangs observe respectfully from the sides.

The ‘Stang then zooms off screen to let the Homepage return to normal, and offers two opportunities to take the […]

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