The Secret to Video Advertising: Getting Users to Lean Forward

Innovid co-founder Tal Chalozin on video innovation, user engagement and his company’s partnership with Yahoo!
As co-founder and CTO of Innovid, Tal Chalozin has helped redefine how video is consumed. The technologies that he helped pioneer let advertisers use digital video in creative and accountable new ways, while encouraging the consumer to interact and engage with messages and products. Recently, Innovid partnered with Yahoo! to help our advertisers reach their target audiences by introducing Yahoo! Interactive Video Ads, an extremely engaging ad format that offers advertisers all of the elements of a microsite within a video player (more info on this format here).
Named one of BusinessWeek Europe’s “Young Entrepreneurs” in 2009, Chalozin, 30, is no stranger to technology. He earned his chops as a development team leader and architect in the Israeli Air Force’s Computer Unit. Later, he cofounded Garage Geeks, an Israel-based non-profit that connects innovators, letting them brainstorm new […]

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