3 Facts About Neuromarketing

Advertising Week panel reveals insight into the new science behind advertising

Neuroscience and the Real Housewives may not seem like the most likely of matches. But Bravo’s panel, “Get Inside Your Consumers’ Minds,” featuring advertising experts from research teams at Yahoo! and Universal McCann, unveiled fascinating insights into the science behind the hot field of neuromarketing. Here are the key facts that advertisers need to know about this emerging field, and how to optimize ads across both TV and digital.
Fact #1: Biometrics reveal what ads people like by going straight to the source: the brain
Using measures such as heart rate, skin conductance, respiration, kinesthetic differences and eye tracking, researchers can determine what types of ads or content people pay attention to and find the most engaging. Neuromarketing technology works by detecting what parts of the brain “light up” when people look at a stimulus. According to Pranav Yadav, CEO of Neuro-Insights […]

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