Back to School for Mobile

Tips from Yahoo!’s Edwin Wong at the Heartland Mobile Council’s Mobile University
Back-to-school season may have just ended for retail producers of school supplies, but back-to-school never ends for mobile marketers.
That’s why the Heartland Mobile Council in putting on Mobile University 2011 in Chicago on September 22 and 23. This Yahoo!-sponsored conference features some of the industry’s top minds in mobile, including Yahoo! Director of Market Research Edwin Wong.

In addition to being the best-dressed number-cruncher in the Web world, you may remember Edwin from such hit Yahoo! studies as “Digital Dads,” “Long and Winding Road,” and his team’s latest, “Mobile Modes,” as well as many more.
At Mobile U., Edwin will for the first time present Yahoo!’s “Mobile Modes” study publicly, offering a deep look into how people use mobile Internet and answering some of marketers’ key questions:

What types of content are mobile Internet users consuming on […]

See original post by mattism