Content Looms Large at Global Partner Summit

Yahoo! Media Network, partner panel and “hack” contest wrap-up event
Content is king in digital media, and at the 2011 Yahoo! Global Partner Summit in New York City, where content emerged as the critical component to building engagement, traffic growth and a quality consumer experience.
The Premier Digital Media Company
The day began with a look at Yahoo!’s media network, which reaches nearly 675 million people around the world each month, or about 50% of the global online audience. Yahoo! media properties held the top spot in 11 online categories for July, including news, sports, finance and entertainment. These metrics show more than Yahoo’s scale, said Mickie Rosen, senior vice president, Yahoo! Media Network. “It means consumers view our content as valuable and trusted,” she said. “And it means we can reach almost any consumer in almost any frame of mind in the course of a day or a week.”

But scale isn’t everything […]

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