The Tablet Revolution: Gregg Fisher, Managing Director, LBi Health

Doctor, nurse and pharmacy all in one

Editors Note: The Yahoo! Advertising blog recently asked 10 agency leaders one question: “How will the tablet revolution change the advertising landscape and your business?” Here is the response from Gregg Fisher, Managing Director, LBi Health.
The tablet has revolutionized how healthcare professionals consume medical information and has dramatically changed communication for the pharmaceutical sales force, physicians and nurses.
For example, pharmaceutical representatives are now able to show up to visits with their iPad and immediately gather information at the point-of-sale. They are then able to deliver customized follow-up information. The iPad is replacing paper-based aids that physicians formerly relied upon. Doctors no longer have to worry about messy handwriting; instead, they can simply type out readable information that is easily delivered to their audience.

According to a study conducted by Manhattan Research, 71 percent of doctors consider a smartphone an essential part of their practice, and […]

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