How to Get Your Story Told in the Media

Yahoo!-sponsored PRSA event in San Francisco will help companies create hot content
How do you get beyond the traditional press release? By creating real content that appeals directly to real audiences.
That’s the topic of the Public Relations Society of America’s live panel, “Telling the Story the Media Leans Into,” this coming Thursday in San Francisco. Sponsored by Yahoo! and held in the offices of Ketchum Public Relations, a team of ABC7, Yahoo! and Hill and Knowlton will cover:

How to position yourself as a source to consumer media
How to combine a unique blend of insights and editorial programming to differentiate your story to get coverage
How to leverage talent to put a face and a voice on the story to create broader ripple effects in broadcast

What: “Telling the Story the Media Leans Into”
When: Thursday, August 25, 7:30 a.m. to 9:30 a.m. Pacific Time
Where: 1050 Battery Street, San Francisco
Who: Moderator: Mariel Myers, senior producer […]

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