Advertising News: Jersey Shore brand damage; Miracle Whip video controversy; touchy mobile ads; and more

News You Can’t Refuse 

King of the anti-endorsement. Fearing “significant damage” to its image, Abercrombie & Fitch has offered to pay Jersey Shore ab model Mike “The Situation” Sorrentino not to wear its clothes. Fickle A&F. Just last summer, they were shilling a t-shirt sporting the words, “The Fitchuation.”  
Opening a can of Miracle Whoop-ass. Miracle Whip’s “Not for Every Relationship” video contest asks couples to share their feelings on the slimy sandwich spread, offering $25K for the winners to spend on their wedding—or divorce. National Review Online is calling for a protest of the Kraft brand’s promo.
Mobile ads need to get touchy-feely. Too often, mobile advertising has basically been the same as desktop advertising, only smaller. Vibrant touch screens should unlock a whole new creative canvas for mobile. 
Nielsen ratings move online. Finally. Nielsen’s new Online Campaign Ratings will try to create a Web version of the TV metrics that it’s […]

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