Online Car Shopping Trends Revealed

Online helps take the dread out of car buying
So far, no one has developed an app that lets consumers kick the tires of a virtual car when they’re in the market to buy a real one. Nonetheless, the Internet has become central to the vehicle-shopping process. A recent survey by Yahoo! and Universal McCann offers insight into how consumers who’ve recently bought a vehicle or intend to do so make use of online resources– not just to glean information, but to remake the activity into a game they’re determined to win.
One sign of the Internet’s importance in vehicle shopping comes via answers to a survey question that asked how often shoppers visited auto websites and dealerships. Twenty-eight percent said they went to websites five or more times, nearly triple the 11 percent who visited dealerships that often. And when respondents were asked to say how influential various elements were in […]

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