How to Connect with Mobile Consumers

Understand your customers’ “mobile modes” + free webinar
With a 54% increase in time spent on the mobile Web from a year ago, now is the time to focus on your mobile advertising strategy.
But to develop an effective mobile advertising strategy marketers first must understand what consumers are doing on their mobile browsers, why they are doing it, and when they are doing it. Understanding these “mobile modes” can help advertisers craft meaningful messages that hit the right tone, format and call to action at a point where mobile users are most receptive.
That according to a new study, “Mobile Modes: How to Connect with Mobile Consumers,” from Yahoo! and Ipsos, released today, “Mobile Modes” surveyed 3,844 consumers aged 18 to 54 to help advertisers better understand how they used the mobile Internet. The study found that all mobile Internet usage can be grouped into seven basic modes: Connect, Search, Entertain, Manage, […]

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