Publisher News: It’s a bird! A plane! No, it’s Super Greenie!

Also: Buying mobile audiences; targeting by shopper’s personalities; and brands bungling their consumer data
Drop the martini, grab some wheat grass and target these people. Super Greenies are avid recyclers, composters and reusers of grocery bags. When they’re not hugging trees, they’re pulling down big salaries, living in pricey homes and topping many retail spending categories. Learn more about targeting this small but desirable demographic.
Can mobile audiences be bought? Audience buying is a big deal in PC-based display advertising; can the same tactic be used to feed mobile campaigns? AdExchanger put that question to a whole bunch of mobile media experts.
Shoppers are people, too. Are you a determined shopper? An impatient shopper? A free-shipping shopper? Most online ads make the same pitch to millions of consumers, as if they’re all the same. New research has identified distinct shopping personalities that can provide insight into what kind of offer will make you […]

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