Advertising News: Yahoo!’s C.O.R.E; Connected TV Clicks; Tablets for Shopping; Creative in Print and More

News you can use but not abuse
Yahoo! gets to the C.O.R.E of the matter: What’s the sound of one billion clicks ? Better than just “click-click-click-click…,” we can tell you. Yahoo!’s homepage now averages 1 billion clicks and more in the U.S. alone every month. That’s thanks in large part to a suite of technologies we call C.O.R.E. (Content Optimization and Relevance Engine). See Yodel Anecdotal for more.

Internet-connected TV = connected advertisers: Multichannel.com reports that, in its three-month Internet-connected TV trial in the U.S, digital TV technology provider Rovi saw a 13% click-through rate in ads that appeared in its guide. That’s more than not bad.

Online video: who is watching? According to a new Nielsen study, Asians and Hispanics lead the pack in viewing online video content, while white folks are number one when it comes to time-shifted TV. These are just the facts, ma’am.

Tablets for shopping just make sense: […]

See original post by mattism