Advertising News: Mobile in Context; to Facebook or Not; PG&E Branded Entertainment Play; iPitching David Olgivy

All the advertising news that’s fit to pixel
Is that context in your pocket or are you just happy to see me? A new Forrester report says that mobile will be even more disruptive than the Web because of its inherent context. Where have we heard this before?
WWDOD? Or, in long form, “what would David Ogilvy do” with your elevator pitch. A new app for the iPhone shows you what advertising’s late great would tell you. (Yes, I downloaded it, and yes, it’s cool.)
Facebook’s been all the rage for social marketers. But, says Kevin Allen on ForbesCMO.com, there are three reasons why it may be wrong for your brand.
Branded entertainment is emerging as a powerhouse branding tool. How do we know? Because even PG&E, the power company, is getting into the act.
Pioneering digital ad man and Organic founder Jonathan Nelson looks back on his storied career.
Need attention for your online biz? […]

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