Advertising News: Tips for Yahoo! Smart Ads; Feel-Good Ad Failures; Yodels for Dollars, American Dream à la Apple “1984” and more

All the advertising news that’s fit to pixel
Smart Ads for smart advertisers: ClickZ’s tack-sharp Julie Batten talks about the many combinations and benefits of Yahoo!-pioneered Smarts Ads, and offers several useful tips on how to use them—smartly.
Feel-good ads that fail: According to Post Advertising, Chrysler’s popular Super Bowl-Eminem spot was actually a feel-good failure, along with seven other popular ads.
Marketing help wanted: Forbes CMO Network lists ten companies hiring the most in marketing.
The $1,000 yodel: Help Yahoo! do a better job for a chance to win $1,000. Take the survey now.

Smartphone SEO: Everyone talks about SEO for lap- and desktop. But what about SEO for the Smartphone? Lee Odden offers some basics.
Is your mobile campaign stuck on CPM? Leadbolt CEO Dale Carr thinks it might be. Writing in iMedia Connection, Carr says that what you want is engagement, not just eyeballs.
Buy or rent the American Dream? Rent.com has offered this […]

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