Video: Tablets Combine the Best of Digital and Analog

Yahoo!’s Blake Irving: Tablets help bring traditional TV audiences to digital
How do advertisers find traditional TV audiences in a digital medium? On tablet devices, which combine the viewing experience of TV with the measurability of digital, says Yahoo! Chief Product Officer Blake Irving.
Irving, interviewed at the Cannes Lions advertising festival last week, said that “[Advertisers] are still having a problem bringing analog dollars from television and traditional media to digital.” Agencies want the accountability that digital offers their clients, but content hasn’t completely moved to digital platforms. Irving believes that products like Yahoo!’s LiveStand can help join the two worlds.
Watch Blake’s video after the jump, and ignore the cocktail party going on. It’s Cannes—there’s always a cocktail party!

—The Team

See original post by mattism