Peter Guber Says, “Show Me the Story!”

ThinkLA panelists pitch storytelling as the “happily-ever-after” for entertainment and digital-media marketing
With the proliferation of text, video, music and other entertainment available at people’s fingertips, the word “content” gets the lion’s share of attention. But really, it stopped being about cramming the digital landscape with mere “stuff” for the sheer heck of it a long time ago. Whatever advancement the latest plug-in or mobile device allows, no one is going to get excited about watching the online equivalent of paint drying. It’s always been about good storytelling, regardless of the media delivery system.
At ThinkLA’s Entertainment Marketing Breakfast on Thursday, March 23 at L.A.’s Beverly Hilton Hotel, former Sony Pictures chair Peter Guber gave some obvious—but often overlooked—advice to the technology, marketing, entertainment and publishing communities in his keynote speech: “Tell stories!” The founder and CEO of Mandalay Entertainment was at the event to share yarns from his new book, “Tell […]

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