Video: Innovation, Turbotax and Yahoo!

Marketing on the move with Intuit’s Seth Greenberg and Yahoo!’s Elisa Steele
Ride along as Yahoo! CMO Elisa Steel takes Seth Greenberg, Intuit’s VP of Global Media and Digital Marketing, for a drive through the streets of San Francisco. While mercifully free of the kind of bone-jarring jumps and hair-raising hairpin turns reminiscent of a young Michael Douglas’ driving, you will experience thrills of a different kind. From The Embarcadero to the Powell-Hyde Cable Car line, Elisa and Seth talk about the Yahoo! and Intuit advertising partnership. “We innovate together, work together, we figure out how to really maximize Science + Art + Scale,” says Elisa. Seth talks about Yahoo! has helped Turbotax from Intuit reach and keep customers who originate from Yahoo!’s Super Bowl coverage, Yahoo! Answers and beyond, utilizing Yahoo!’s rich canvas, analytics, targeting, social media expertise and more. “Coming up I think we’re going […]

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