Protect Your Network Against “Malvertising”

A how-to from Right Media
Ever get an email like this?
From: John.Doe@example.com
Sent: Friday, 3:15 PM
Subject: Advertising Traffic
Our new online store Example.com is starting a banner display advertising campaign right away. Its target is the US market with the goal of promoting our brands and driving traffic onto our site.
The campaign is planned to run for months with a budget of $16-19K each month. We want to consider any type of advertising you could offer.
Can we get US traffic immediately?
John Doe
Advertising Executive
Example, Inc.  www.example.com
123 Example Ave | New York, NY 10016
Seems pretty innocent, doesn’t it? Think again. This could be an attempt by a nefarious marketer to run malicious advertising—a.k.a., “malvertising”— on your site or network. Malvertising can harm your reputation with customers and partners faster than you can say “lickety-split.” Our friends over at Right Media, Nilesh Zacharias and Joe Wojak, explain how, with […]

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