19 Tools for Competitive Research

My product rocks. Why should I do competitive research?
Knowing who your competitors are, what they’re up to, and what makes them successful is a major piece of search acquisition and social marketing strategy.
Consider this real-life scenario: One of the biggest sites on the Web set out to redesign itself in 2007. During that redesign, they regularly employed an SEO to help, and implemented almost everything that the SEO recommended.
The site launched but search performance didn’t get better, even though the site was better optimized for contextual search than before. Why did this happen? Because even though the site was “optimized,” no one bothered to do a competitive a strategy analysis and ask, “What needs to be built into this site to make it more usable, sharable and generally more popular and valuable to my audiences than my competitors’ sites?”
Don’t let that be you. Here are 19 tools for spying on […]

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