What’s the Big Idea?

The other night, I received a rather unexpected phone call. I’m usually quite wary when it comes to unrecognized numbers popping up on my call display. But, I felt compelled to answer.
On the other end of the line was an old friend who I hadn’t spoken to in several years. At first he just wanted to touch base, but, as we kept talking, he began telling me about a new business venture he has in the works.
The thing is, after he’d been rambling for 15 minutes or more, I had to stop him in his tracks. You see, I simply had no idea what it was he was trying to do.
There was talk of web sites and advertising and cross-promotions and lifestyle and user input and product reviews. It
was a lot to get my head around and that was why he had called me; because he needed some help.
The problem […]

See original post by John Hurd